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PIA MidAmerica


Selling & Marketing Print in an e-Media World
June 20, 2012 08.30 AM - 11.30 AM
xpedx - Dallas (No. of DFW)
PIA MidAmerica


Selling & Marketing Print in an e-Media World

5 critical actions for print leaders to capture new and emerging opportunites


Joseph Rickard, President of Intellective Solutions, LLC


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Program Description:

A tough economy and new forms of communication and media are having a major impact on how commercial printers interact with their customers. Many print executives are finding it difficult to keep up with new communication trends and strategies. 

As more and more customers are using new media to connect, communicate and educate new and existing customers, many printers are feeling “left behind”.  Sorting out how to respond and how best to adapt can be a daunting task.

Industry leader, Joe Rickard will facilitate a fast paced and highly interactive session on what printers need to do and to implement now in order to gain a competitive advantage.

What you will hear

·         Where are the opportunities and risks in today’s market

·         What we can expect in the future

·         What are the three “essentials” to maximize sales and marketing performance

·         What are 5 critical actions that every print leader must implement

·         What are the vital things that must be done first after leaving this event



Joe Rickard is a training leader and consultant dedicated to the graphic communications Industry. He is a printing industry expert and works with printing and technology organizations to improve their sales and operational effectiveness. Joe founded Intellective Solutions LLC (www.intellectives.com) to serve the fast growing digital printing market. Intellective Solutions Inc. has provided consulting and training material and services for over 100 print related organizations.

Joe is a leading industry advocate. He an outstanding motivator and speaks frequently at industry and corporate events including On Demand, Graph Expo and PODI. Joe writes a popular column, Sales Clinic, for the Printing News and MyPrintResource.com. He is the author of Value-Based Pricing for The New Business of Printing®. His company, Intellective Solutions consults and develops customized training for leading print provider organizations throughout North America and Europe.

Prior to entering the training and consulting business in 2003, Joe managed large organizations as an executive at Xerox and Sharp Electronics.

In addition, Joe is an Advisory Board Member of the MBA Program at Dominican College in Blauvelt, N.Y. Also at Dominican College, he is a Board Member of The Palisades Institute. The Institute provides programs to the local business community focused on quality, ethics and leadership.Joe holds an undergraduate degree in History and Economics from Queens College, New York, an M.S. in Education from St. John's University and an MBA in Marketing from Hofstra University.

Cost:  $85.00 PIA Members -  $125.00 Non-Members

Registration:  Contact B.J. Irvin at 1-800-788-2040 ext. 203  or  This e-mail address is being protected from spambots. You need JavaScript enabled to view it

Online Registration:



*Advance Purchase Multi-Ticket Discounts Available


1111 North 28th Avenue
Dallas (No. of DFW)