NaviStone presents how marketers are firing up the connection between the high response power of triggered postcards and the insights gained through web browsing activity. In this Webinar, you will learn the basics on cookie IDs and best practices for building the most effective and individualized creative for offline marketing campaigns. You will come away with the tools needed for marketers to reach consumers highly engaged in browsing online, and convert them into buyers.

PIA MidAmerica Members only, if you need the download password, or are not a member and would like to purchase the webinar for $39, please contact info@piamidam.org or 800-788-2040. 

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DTC Webinar: Turning Web Traffic Into Direct Mail Customers

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