DTC Webinar: El Toro – Winning Online Consumers through Offline Communications

El Toro is revolutionizing print and digital advertising through its distinct approach of matching physical addresses to IP addresses. Their team is making it possible to combine the accuracy of direct mail targeting with the modern effectiveness and assertiveness of online advertising. El Toro is able match physical addresses with IP addresses at a 95 percent or greater confidence level, all while operating fully cookie-free. El Toro enables clients to reach their consumers directly in their homes, both in their mailboxes and across all of their devices.

PIA MidAmerica Members only, if you need the download password, or are not a member and would like to purchase the webinar for $39, please contact info@piamidam.org or 800-788-2040. 


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DTC Webinar: El Toro - Winning Online Consumers through Offline Communication

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