The USPS has developed a new platform that utilizes digital resources to bridge physical mail and digital messaging — Informed Delivery. Utilizing a massive backbone of information within the Postal Services infrastructure, we now have much more information about where any piece of mail is, anywhere in the country. Informed Delivery provides mail recipients a daily feed (email or URL) showing a picture of the physical mail that is to be delivered that day. There are currently 20 million enrolled in the program with a projection of 40 million by the end of next year.
Allen Aven, Vice President of Sales and Marketing for G&C Direct Mail Marketing will explain the importance and value to marketers that Informed Delivery offers as well as step-by-step how a campaign is created and managed.
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|Value of Mail in Today’s Digital World - webinar|
|Value of Mail in Today’s Digital World - slides|