Event Information

  • Thu
    11
    Jun
    2015

    Differentiate or Die Marketing Webinar

    10:00 AM CDT

    Online Webinar

    PIAWebinarBanner

    “Never in the history of business has marketing been as critical for survival and growth as it is today!” 

    Marketing is everywhere; pick any word in business and attach marketing to it and there you have it. Or do you? The definition of marketing has not really changed but it has certainly become overwhelmingly confusing due to the commercialization of the term.

    In this webinar, you’ll get an insider’s view into the art and science of marketing your business. We’ll start with not-so-obvious fundamentals and focus on the critical aspect for any business long term survival:

    Differentiation.  Using a simple worksheet, you will learn how to identify differentiators in your business and then how to market them. You will also learn to think differently about your business. You will leave the webinar with simple action points and understanding of marketing.

    1. What is marketing anyway?
    2. What is the ONLY role of marketing?
    3. What changed, what you should know and why your future depends on it.
    4. What business are you in? The answer will surprise you.
    5. What is differentiation? Get a “difference worksheet” and learn how to.
    6. Uncover your hidden potential.
    7. Determining “value” and “experience” and marketing both.

     

     

    Register Here