Event Information

  • Thu
    09
    Jul
    2015

    Selling Is Dead. We're All Marketers Now?

    2:00 - 3:00 P.M.

    Webinar

    In this program, webinar leader Zev Asch will focus on:

    Find out why the traditional approach to sales is dead and why your sales team must adapt. What’s at stake are not lost sales opportunities but the future of your business – the wrong salesperson can and will hurt your brand and drive business to your competitors.

    You will learn how to recruit and identify sales people with a higher probability of success. Hint: it is no longer about sales
    skills, they mean something totally different.

    Key Lessons:
    1. What is the biggest and most critical game-changer in business?
    2. How did this change profoundly affected sales as we know it?
    3. What is a Buyers’ Market?
    4. What are the new sales rules?
    5. What are sales conversions, how do you measure them and what do you do with the data?
    6. The new salesperson – must-haves for anyone in sales and how to find them?
    7. Sales is an extension of marketing and anyone who hires salespeople must know what marketing is all about. Why?
    8. Writing the ad for recruiting sales people. It’s the same process as marketing your product or service.

    Cost – $35.00 per site

    To register for this event, or for more information, contact B.J. Irvin at bji@piamidam.org or (469) 249-8270.