Thrive Culture (4)

n 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out) nnnn The traditional “8-touch rule” no longer reflects how most buyers make decisions. Today’s prospects are busier, more selective, and often require multiple interactions across different channels before they are ready to engage. Successful B2B…

n Connective Labor: The New Sales Superpower You Can’t Automate nnnn Technology continues to change the way companies market, communicate, and sell, but human connection remains one of the most valuable assets in business development. Relationship selling focuses on building trust, understanding customer needs, and creating meaningful interactions that strengthen long-term partnerships. In this episode…

n No-Marketer Marketing: A Simple Weekly System Owners and CSR Teams Can Use to Promote a Print Company nnnn Many print companies operate without a dedicated marketing department, yet still need to attract new customers, stay visible, and support sales growth. The good news is that effective marketing does not always require a large team…

n What separates a high-performance team from an average one? Often, it comes down to talent, trust, and a leader’s willingness to have honest conversations. In this episode of Thrive: Culture, we explore the Keeper Test, a simple but powerful question that challenges leaders to think differently about team performance, employee development, and organizational culture….