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n 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out) nnnn The traditional “8-touch rule” no longer reflects how most buyers make decisions. Today’s prospects are busier, more selective, and often require multiple interactions across different channels before they are ready to engage. Successful B2B…
Ep. 3 | Building High-Performance Teams | THRIVE: CULTURE
n What separates a high-performance team from an average one? Often, it comes down to talent, trust, and a leader’s willingness to have honest conversations. In this episode of Thrive: Culture, we explore the Keeper Test, a simple but powerful question that challenges leaders to think differently about team performance, employee development, and organizational culture….
Ep. 25 | Modernizing Workforce – Why Print Jobs Are Changing | Production Foundations
n Print companies aren’t just facing workforce shortages—the jobs themselves are changing. Modern print careers increasingly require technical skills, workflow awareness, problem solving, and cross-functional communication. In this Production Foundations episode, Jessica Sanchez discusses how automation, technology, and evolving production environments are reshaping career paths throughout the print industry. Learn why today’s employees are becoming…
Ep. 27 | Mentorship, Service, and Legacy | Leadership Bites with Lena Thompson
n In an industry where pricing is often similar from one provider to the next, service and quality remain powerful differentiators. In this Leadership Bites conversation, Lena Thompson of ColorMark shares lessons from a career built on customer relationships, print expertise, mentorship, and attention to detail. Learn how service-first thinking, industry knowledge, and a commitment…
