Deep Dives

n Strong industries require strong leadership, long-term thinking, and investment in people. In this Leadership Bites conversation, Teresa Campbell shares her perspective on workforce development, industry priorities, leadership lessons, and the opportunities shaping the future of print and packaging. The discussion explores the importance of patience, strategic investment, and supporting the next generation of industry…

n 5 Things Gen Z Wants From Your Workplace (That You Can Actually Deliver) nnnn As more Gen Z employees enter the workforce, many organizations are working to understand what motivates them, how they prefer to communicate, and what they expect from an employer. While generational stereotypes often dominate the conversation, the reality is that…

n 8-Touch Rule is Dead: Why Modern B2B Prospecting Needs 12+ Touchpoints (And How to Do It Without Burning Out) nnnn The traditional “8-touch rule” no longer reflects how most buyers make decisions. Today’s prospects are busier, more selective, and often require multiple interactions across different channels before they are ready to engage. Successful B2B…