While too much customer concentration can be risky, there are also advantages to embracing your strategic success.
Customer concentration is occurring more frequently today, especially in family-owned firms. This is the result of customer-focused and solution-selling sales strategies.
Paul Reilly and Jim Russell from New Direction Partners discuss how to manage customer concentration risks for profitable growth.
Topics include:
Managing customer departure risks
Leveraging customer concentration for business growth
Concentration considerations in mergers & acquisitions