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• Create Date September 28, 2022
• Last Updated September 28, 2022

QuickTakes: Capturing Sales In Today’s New Buying Process

Our next Quick-Takes webinar will focus on the importance of marketing communications in capturing sales in today’s new print buying process. With access to info at their fingertips 24/7, the print buyer is now in control. 56% of the B2B sales process is complete prior to any decision to contact you. For 67%, their first contact with your company is your website. 83% will check you out on LI before responding to your outreach. These are some of the areas where most print sales are being lost. This presentation will address some of the critical stages of the new buying process and how your company can significantly increase sales effectiveness by implementing changes.

Who should attend: Print owners, top executives (non production) and anyone involved in the sales and marketing process. This includes CSRs and entry level people who may be able and eager to help with making some of the necessary changes.

• Learn more about the top three critical areas that are impacting sales
• See how other companies are addressing those areas
• Learn more about getting started with a step by step, prioritized guide on how your company can implement a highly effective marketing strategy

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