Photo by Joanna Kosinska on Unsplash
Two recent articles from industry source Brand United describe the growing impact of direct mail in an increasingly contactless world. In the first article, writer Jay Carrol explores the neuroscience of printed advertisements and direct mail. Specifically, he notes study found that “print was proven to elicit a stronger emotional response, was more comprehensible and memorable, and made the products or services feel more desirable and valuable to the recipient than digital advertising.” In a related report, it was found that direct mail QR code use has increased 60% in 2020, as compared to previous years. This increase has been tied to an amplified need for contact-less interaction during the COVID-19 pandemic. To keep updated on more industry studies, visit brandunited.com.
