E-Commerce firms drive demand for printed collateral from direct mail to all things packaging

With an estimated global commercial print market of nearly $500 billion in 2023, 53.77% is from packaging which includes tags, labels, and flexible packaging. These rising packaging trends are fueled by increased Internet connectivity, proliferation of smart phones, increased disposable income due to economic growth, and of course increased market growth throughout 2020-2021. Market share by industry category (ranked 1st to 5th) fashion/accessories, electronics, toys/hobby/DIY, beauty/household goods, and food.

74% of consumer and retail brand experts estimate the gains eCommerce experienced during the pandemic are here to stay with steady growth across all packaging types from corrugated boxes to poly bags, food-grade packaging, and lightweight consumer goods mailers. In looking forward through 2026, the volatile raw materials prices to create these delivery mechanisms are forecasted to have an impact on the cost of goods and services with much higher rates of volatility in the years to come through 2030 due to limited resources of virgin materials required in the packaging arena.