Thrive Series

Welcome to the Thrive Insights & Action Series

This exclusive program from PIA MidAmerica delivers quick, impactful sessions focused on Marketing, Company Culture, and Sales. Designed to help your business grow and adapt in 2025, these sessions provide actionable insights and practical tools you can use immediately.

How It Works

Get ready to thrive in 2025 with PIA MidAmerica’s exclusive new program: the Thrive Insights & Action Series! Packed with vibrant, actionable sessions on Marketing, Company Culture, and Sales, this series is designed to energize your business, spark innovation, and deliver real results—all in just 15–20 minutes, followed by live Q&A. Attend all three or choose the topics most relevant to your needs.

• Marketing Briefs (1st Thursday): Master storytelling, interactive experiences, and consistent multi-channel messaging.
• Company Culture Briefs (2nd Thursday): Build a thriving workplace and tackle talent retention challenges.
• Sales Briefs (3rd Thursday): Learn how to adapt to digitally empowered buyers and integrate AI tools.

Past Sessions

Missed a session? No problem. All past recordings are available exclusively on MidAmerica U. Catch up anytime and access valuable insights from previous topics.

Don’t miss this opportunity to thrive in 2025. Submit your interest today to join us for the next session.

Upcoming Topics

• April 3, 2025 – Using Customer Insights to Build Stronger Client Relationships
  Great B2B marketing isn’t just about generating leads—it’s about building lasting relationships. This 15-minute discussion will focus on tactical ways to gather and apply customer insights to create more meaningful connections with clients and prospects. We’ll cover practical strategies like active listening in sales conversations, identifying key decision-makers’ priorities, and crafting messaging that resonates on a personal level. Learn how to use client feedback, case studies, and relationship-building techniques to strengthen trust and loyalty in a competitive market.
  
  
• April 10, 2025 – Embedding a Sales-Driven Culture
  A strong company culture doesn’t just boost morale—it drives revenue. In this 15-minute brief, we’ll focus on tactical ways to embed a sales-driven culture across your organization, even beyond the sales team. Learn how to align every department with revenue goals, create a culture of proactive customer engagement, and empower employees to think like salespeople. We’ll cover practical strategies such as incentive structures, internal collaboration techniques, and leadership habits that reinforce a high-performance, customer-first mindset.
  
  
• April 17, 2025 – Creating Urgency: Strategies to Shorten the Sales Cycle
  In B2B sales, the right questions can make or break a deal. This 15-minute brief will focus on tactical techniques for asking powerful, insight-driven questions that uncover real customer needs, build rapport, and move conversations toward a close. We’ll cover strategies like layering questions for deeper discovery, using open-ended prompts to reveal pain points, and reframing objections into opportunities. Walk away with a set of high-impact questions you can use immediately to drive more meaningful sales conversations and win more business.