EFI Acquires Marketing Automation Software Provider

On July 21, 2014, EFI announced the acquisition of DirectSmile GmbH, a leading provider of software solutions for cross media marketing automation

The acquisition of DirectSmile, a leading supplier of VDP and cross media marketing automation has offerings in the Corporate, Agency & Design sectors in addition to the print space and thus creates additional growth opportunity.  This acquisition provides a significant value proposition for EFI and its customer base and builds on the company’s ability to sell into its MIS/ERP customer base by creating a stronger complete EFI workflow automation solution.

Direct Smile will continue to be sold stand-alone as well as integrated with EFI’s Digital StoreFront. The DirectSmile team will join the Web-To-Print Solutions product team, and Christoph Schacht and Christoph Clermont, former principals of DirectSmile, will stay on with EFI and join the Web-To-Print Solutions group.