Richardson Printing Company Is Rebranding

Jim Barker, President of 90 year-old Richardson Printing has decided to change the face of his North Kansas City company by undergoing a strategic rebranding process with a focus on Integrated Marketing Communications.

Under this effort, Richardson is now focusing on additional capabilities such as online marketing, promotional products, packaging and displays, in-house fulfillment and mailing services.  Recent acquisitions of RBC Innovations, Inc., an innovative project engineering firm, and Bleich & White, Inc., a local mailing firm, brings these new capabilities and the expertise of qualified personnel under Richardson’s roof.

Building on the cornerstones of their past and fusing this with key, cutting-edge services, Richardson believes their new, diverse product offering will provide a complimentary mix of communication mediums.  By strategically integrating these mediums, Richardson will be able to maximize the results of their clients’ marketing initiatives and set themselves apart from the mainstream print industry.